Cost: $95pp for non-members (discount code for members)
For over 15 years the Hidden Persuaders informed and entertained thousands of ABC radio listeners in Brisbane and Queensland. Hosted by Steve Austin in a variety of time slots, including mornings, drive and evenings, the Persuaders became one of the ABC's top rating radio panels.
Living up to their name, the Hidden Persuaders unravelled the complexities of marketing and tore apart the myths of advertising and public relations, determined to keep their audience informed about the perils of the "spin and promises" that appeared nightly on their TVs, or insinuated their evil messages into the all-pervading digital space.
Now the Coffee Commune has "persuaded" three of the regulars, Amanda Newbery, Samantha Pearce and Allan Bonsall to reprise the Hidden Persuaders at a Long Lunch on the 20th of October.If you've missed your weekly helping of Persuaders, or want to find out what all the excitement was about, don't miss out.
Tickets are limited and will sell fast.
*Please note, photos and videos may be taken throughout the event for promotional purposes.
Standard Price A$95
Director of Looking Glass
Allan is one of Queensland’s leading exponents and commentators on strategic branding.
He spent two and half decades in advertising, fifteen as CEO of two of the state’s most successful advertising agencies, delivering branding and marketing solutions to leading Australian and international companies including Sheraton Hotels, Toyota, Bank of Queensland, and Federal and State governments.
For the past 20 years, Allan has worked closely with public and private organisations to build strategic plans around the strength of “brand” to create wealth through customer loyalty.
His most passionate belief is that without a customer you don’t have a business and argues that brand is at the heart of building customer loyalty and trust.
Amanda is an international award-winning engagement and communications expert who has led multiple ground-breaking projects.
Widely recognised for her ability to quickly understand attitudes, perceptions and markets, Amanda leads a team of senior professionals at Articulous, the award-winning company she founded.
For more than 20 years, she has been a trusted advisor for some of Australia’s leading global companies and government departments. Specialising in complex and controversial projects, she believes that even the impossible is possible. Amanda is a high-energy facilitator who can inspire innovation and deftly bring people to consensus. Her passion makes her a highly sought-after speaker.
A former journalist, Amanda is long-standing weekly panellist on ABC Radio's Hidden Persuaders program where she joins dissect the latest trends in communications and marketing. She has also been a university lecturer, tutor and academic supervisor in communications.
She is a recognised expert in community engagement, having co-developed the industry standards for Australasia, co-developed the Queensland Government guidelines for engagement, and being one of only 14 licensed trainers for the International Association for Public Participation Australasia. With Max Hardy she developed the Deliberative Engagement training program, the first course in deliberative engagement delivered through IAP2 Australasia
Samantha is a digital leader and innovator. Currently, the Head of Marketing at Liquid Interactive, a leading design consultancy and digital agency, and a member of the board of directors for the Australian Sports Foundation.
She has also been a regular guest on ABC Radio Brisbane’s Hidden Persuaders panel.
Sam is focused on building robust and sustainable businesses that are well positioned to help contribute to a positive future. She is a practical big-picture business thinker with experience working in digital and marketing since before the iPhone was launched.
Sam has an arts background as a trained ballet dancer and is also as an avid fan of the Brisbane Lions.